One Workforce, Many Voices: What Keeps Kiwis Engaged at Work

In today’s diverse workforce, a one-size-fits-all approach simply doesn’t cut it. With Baby Boomers, Gen X, Millennials, and Gen Z all active in Aotearoa’s labour market, the gap between what each generation values – and what keeps them engaged – is wider than ever. The 2025 Randstad Employer Brand Research uncovers what’s driving (and deterring) different age groups in the workplace:               Gen Z is the most mobile and purpose-driven generation – 20% switched jobs in the past six months, more than any other age group. Interestingly, salary and benefits rank just 5th in importance for them.   What matters most? Equity, strong training and development, and a sense of purpose. Facing more career challenges than any other group, they turn to Google and social media for job search guidance.                                                                                                                             Millennials are the most engaged generation – 55% feel more engaged than in previous years. They priorities flexibility, growth, and place high value on salary and benefits. As the leading adopters of AI, they’re tech-savvy but not immune to challenges: half have encountered career obstacles. Still, they remain the most optimistic about their employers' equity efforts.                          Gen X is feeling left behind, with just 36% reporting higher engagement this year. They’re motivated by recognition, job security, and respect. While they show moderate AI adoption, interest is growing.  Gen X may not be job-hopping – but they’ll move on if they feel undervalued.                  Baby Boomers are the least likely to switch roles – just 6% changed jobs in 2024. For them, respect, consistency, and feeling valued take top priority. While AI and reskilling rank lower on their radar, they’re not irrelevant. Boomers want to contribute meaningfully – without feeling pushed aside. Despite their differences, all generations share a common thread: they want to feel valued, supported, and empowered at work. Whether it’s purpose, pay, or progress – employers who tune in to these nuanced needs will build stronger, more resilient, and more engaged teams across the generational spectrum. Furthermore, implementing career pathways, and support systems to reflect what each generation values most isn't just good practice – it’s essential in building future-ready workplaces.

Empowering People in the Age of AI

For years, buzzwords like automation, AI, and digital transformation have dominated the conversation about the future of work. These innovations have certainly reshaped how we operate—but a recent report by the telecommunications company One NZ - AI Trust Report: New Zealanders’ Attitude towards AI in 2025 signals growing unease.

A significant number of employees (65%) are worried artificial intelligence will lead to job losses, and consequently there is a major trust gap when it comes to AI use,” the report states.

Are these concerns valid? When ChatGPT first appeared in February 2022, many met it with sceptic ism. But it quickly proved itself as user-friendly—offering fast, natural language responses that required no coding expertise. In many workplaces, AI has since become a kind of digital teammate—helping with tasks, supporting projects, and even contributing to staff development. In fact, AI has opened up new career paths that simply didn’t exist before.

So perhaps the question is no longer can we use AI to boost productivity—but how we can use it to enrich the human experience. In a world rapidly reshaped by technology, success doesn’t just depend on the tools an organization adopts—it depends on how those tools are used, and who they’re used to empower. The real competitive advantage lies in fostering workplaces that value well-being, empathy, and inclusion.

The bottom line? AI, automation, and data-driven tools are here to stay—and that’s a good thing. But their true power lies in enhancing human potential, not replacing it.

Solutions to Overcome Fading Career Options for Gen X in Creative Industries

The creative industries have long been a hub for innovation and opportunity. However, with shifts in technology, consumer behavior, and economic conditions, traditional career paths—once dominated by Generation X (born 1965–1980)—are changing. Fields like graphic design, journalism, and traditional filmmaking have seen disruption. Still, by embracing adaptability, upskilling, and new opportunities, Gen X can successfully navigate this evolving landscape.

1. Embrace Digital Transformation

The digital shift has reshaped how creative work is produced and consumed.

• Learn New Tools: Proficiency in software like Adobe Creative Suite or digital platforms such as Procreate is essential.

• Digital Content Creation: Platforms like YouTube, TikTok, and Instagram offer opportunities for personal branding, portfolios, and monetization.

2. Commit to Lifelong Learning

Keeping skills current is key to remaining competitive.

• Online Learning: Sites like Skillshare, Coursera, and MasterClass provide access to industry-leading courses.

• Interdisciplinary Skills: Creative professionals benefit from knowledge in areas like data analytics, SEO, and UX design.

3. Network and Collaborate

Building relationships is vital for growth and opportunity.

• Attend Events: Conferences and workshops offer exposure and connections.

• Join Online Communities: Platforms like LinkedIn, Behance, and Facebook groups facilitate global collaboration and learning.

4. Explore Freelancing and Entrepreneurship

The gig economy provides flexible, rewarding career paths.

• Freelancing: Platforms like Upwork and Fiverr enable access to global clients.

• Start a Creative Venture: Launching a podcast, digital agency, or online store offers control and innovation opportunities.

5. Pivot to Adjacent Roles

Career changes can lead to new, fulfilling opportunities.

• Leadership Roles: Creative direction, project management, and branding are ideal for seasoned professionals.

• Teaching and Mentoring: Online courses and academic institutions offer platforms to share experience and knowledge.

6. Build a Personal Brand

A strong personal brand enhances visibility and credibility.

• Curate a Portfolio: Use platforms like Behance or personal websites to showcase work.

• Engage on Social Media: Content, tutorials, and thought leadership help attract followers and clients.

7. Align with Modern Consumer Values

Today’s audiences value ethics, sustainability, and inclusion.

• Sustainable Design: Incorporate eco-friendly and ethical practices in your work.

• Promote Diversity: Ensure inclusive representation in storytelling and creative output.

Conclusion

Though traditional paths may be fading, Gen X can redefine success in the creative industries. By adapting, learning, and embracing innovation, they can thrive in a dynamic and inclusive creative economy.

"Breakthrough Career Strategies: Why Career Coaching Matters"

In today’s New Zealand Herald 2/4/25, it was reported that 50% of Kiwi’s regretted the career choices they had made. A Seek report - Evolving Working Life - released yesterday stated  that in a cohort of 1000 workers 54% had career regret with the biggest reason being that they had not earned enough money through their work history to meet their retirement needs.

Other factors included job dissatisfaction (26%) and poor work life balance 22%.Having doubts about changing careers at various stages of life can be stressful and the report noted that while 41% of New Zealanders were open to the idea of career change, only 6% were actively pursuing a new job, with financial concerns being the major factor in their reluctance to change. Millennial (61%) and Gen Z (56%) workers were more likely to choose a different career if they had their timer over followed by Gen X (51%) and Baby Boomers (41%).

Accessing a career coach can provide you with clarity as there are times when individuals are too close to their career situation to see it clearly.  So, whether you are planning your next career move or seeking ways to advance in your current role, career coaching is a wise investment in your future that can pay dividends for years to come.

Common Sense at the Wheel: Driving Licence Reform Earns Praise

In an era where bureaucracy often trumps practicality, it's refreshing to see common sense finally taking the driver’s seat. The Government’s newly announced driving licence reform—revealed by Minister for Housing and Transport Chris Bishop on April 14—is a rare but welcome example of policy grounded in everyday reality.

The proposed change is simple but significant: from July 2026, drivers who’ve held a restricted licence for at least 18 months and have a clean record will no longer need to sit another practical test to obtain a full licence.

While the reform is still over a year away, it’s already sparking enthusiastic support. And for good reason—this isn’t just a tweak to red tape. It’s a chance for thousands of capable drivers, many of whom have remained on restricted licences for years, to finally move forward without unnecessary expense or hassle. The move could open doors to jobs that require a full licence, improve earning potential, and offer a real economic uplift—for individuals and the country alike.

Governments aren’t always known for getting it right, but this time, credit where it’s due. The reform is practical, fair, and rooted in the real world—a commonsense approach that benefits everyone. It’s proof that thoughtful, impactful policymaking still has a place in public life.

Sourcing Work in a Tight Labour Market: Strategies for Success

The past year has seen a rise in unemployment rates, with a 12% increase in the number of people receiving the job seeker benefit (NZ Herald, 17/3/25). As the labour market becomes more competitive, job applicants face growing challenges. With organizations struggling to find qualified candidates, those looking for work must adapt in order to stand out.

Key Strategies for Success:

1. Focus on What You Can Control

• Develop a structured weekly planner, treating your job search as a full-time job. Allocate specific hours each week for job applications, research, and networking. Balance this with personal time for hobbies, exercise, and connecting with loved ones to maintain your energy and mental well-being.

2. Polish Your CV

• Tailor your CV to highlight the skills in demand and emphasize what makes you stand out. Focus on showcasing your strengths and the unique qualities that set you apart from other candidates.

3. Prepare for Interviews

• Practice your interview skills and be ready to tell personal stories that highlight your expertise. Knowing your key achievements and experience inside and out will help you confidently present yourself to potential employers.

4. Expand Your Network

• Reconnect with former colleagues, associates, and professional groups. Leverage community resources such as Meet Up groups and Neighbourly NZ. Attend industry seminars, business events, and local networking groups to uncover job opportunities and build valuable connections.

5. Master Informational Interviewing

• Identify companies you're interested in and engage with them, either in person or via LinkedIn. Informational interviews allow you to gather insights about companies and create relationships that could lead to future job offers. Keep track of your interactions in an organized way, like using an Excel spreadsheet.

6. Stay Informed and Upskill

• Keep up with industry trends and continue to expand your skill set through micro-credentials or online learning. Staying current in your field makes you more competitive and appealing to employers.

7. Broaden Your Work Opportunities

• Consider freelance, contract, or temporary positions as a way to gain experience, earn income, and keep building your career while continuing your search for permanent employment.

8. Be Proactive and Flexible

• Job seekers today need to be proactive, adaptable, and inventive. If your current approach isn’t working, change your strategy. Persistence is key: "The squeaky wheel gets the oil."

By implementing these strategies and being open to new approaches, job applicants can succeed in a competitive job market.

Finding Your Path: How Career Coaches Are Shaping Today’s Workforce

In today’s fast-paced, ever-evolving job market, where factors such as AI, nanotechnology, robotics and the emergence of the hybrid workplace influence how, when and where we work many job applicants are seeking guidance to help navigate their career paths. In fact, with the rapid changes that are changing the face of many workplaces today it has become difficult to distinguish between short-term fads and actual opportunities for positive change.

The answer to the challenges - that recent graduate entering the workforce, mid-career professionals applying for promotion, or seasoned job applicants transitioning to a new industry face - is to engage a career coach.

One of the most significant benefits of career coaching is the sense of clarity it can provide. Many individuals struggle with figuring out their next career move or understanding what truly aligns with their skills and values A career coach works closely with individuals over a number of sessions to assess their strengths, interests, and goals, helping them to identify the right path forward. This personalized approach helps individuals better understand their options, resulting in more informed decisions that lead to sustainable and meaningful work.

A career coach can provide valuable support for individuals that are going through a career transition. Career transitions, whether voluntary or not, can be one of the most stressful times in a professional’s life. Whether transitioning from one industry to another, seeking advancement within a current company, or navigating a job loss, career coaching offers the support needed to manage these changes. Coaches help individuals understand how to translate existing skills into new roles, prepare for interviews, and set realistic goals to make the transition smoother.

One of the unique aspects of career coaching is the accountability it provides as the job search and career advancement process can often be filled with self-doubt . Having someone to check in with regularly helps to keep individuals motivated and on track toward achieving their goals. A coach can help individuals break down larger objectives into manageable steps, ensuring consistent progress and preventing procrastination. This level of support is particularly useful for those who struggle with self-discipline or find it difficult to stay focused on long-term career goals.

Furthermore, there are times when individuals are too close to their own career situation to see it clearly. A career coach provides an objective perspective that can be crucial for overcoming blind spots. Whether you’re unsure about your current job, considering a career change, or unsure how to negotiate a salary, a coach offers unbiased advice that is tailored to your personal goals and circumstances.

In conclusion engaging a career coach is not just for those in crisis; it’s for anyone looking to enhance their professional journey. In an ever-changing job market, personalized guidance can provide clarity, motivation, and the tools needed to succeed. Whether you’re planning your next career move or simply seeking ways to advance in your current role, career coaching is an investment in your future that can pay dividends for years to come.